CNBC Original - Business Model: Inside The Sports Illustrated Swimsuit Issue HDTV
English | AVI | 349 MB | 624x352 | XVID - 1017 Kbps | MP3 - 128 Kbps
Genre: Documentary

The Sports Illustrated Swimsuit Issue means big business not only for parent company Time Inc., but also for the models, advertisers, fashion designers and locations that grace its pages. Rovell gives viewers a behind-the-scenes look at the scouting, set-up and inner-workings of the photo shoots as he travels to one of the exquisite undisclosed locations and interviews the models vying for the ultimate prize—being featured on the cover of this year’s issue and becoming a household name.

Behind the Scenes

An entire year of planning, packing and preparation go into each of the six location shoots. More than beautiful women in sexy swimsuits, this is big business. Millions of dollars are at stake.

Super Models

Cheryl Tiegs, Elle Macpherson, Rachel Hunter, and Heidi Klum are just a few of the models who have appeared on the cover of the SI Swimsuit Issue. Their careers, along with the magazine sky rocked to success.

Top Selling Issue

Kathy Ireland graced the cover in 1989…the best selling issue of all time. Landing the cover opened doors for Ireland who today runs Kathy Ireland Worldwide, a marketing and design company that does $1.4 billion in annual sales.

Building a Brand

The swimsuit edition began in 1964 as a 5-page supplement each February to heat up the winter months. Today it’s a multi-media empire including the Internet, mobile technology, video and even marketing events.





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